Swiss beauty brand PHYTO5 needed a full page advert to start off a new series of advertising within the the glossy UK beauty trade magazines. The advert reaches out to therapists, salons and spas and supports the trade show activity that PHYTO5 also engage in. The brief was to create a clean, light, fresh look within a layout capable of holding quite a lot of information. The style also had to complement the look and feel of the brand’s website www.phyto5.co.uk.