High res or no res

Which would you rather have … an image that’s crisp, clear and vibrant or some fuzzy imposter?

When it comes to printed literature you need the best – and that means high quality, high resolution images every time. Oddly, not everyone seems to agree with us judging by some of the things we see.

You really can’t steal a photo from your website, make do with a wobbly image from your ‘phone, or scan something from an old, dusty brochure.

They say a picture paints a thousand words, and low quality, lazy short cuts certainly say something about your brand – and the way you do business. Something we think is best – and very easily – avoided!

What do your images say about you?