A logo is born

Jul, 10 2014

The evolution of a logo

The evolution of a logo

Our article

What does it take to go from just using your company name as your brand identity to a fully formed, memorable logo?

Here's how one logo evolved from the just the word INLEX to ... well, something with a little more impact.

We first explored what the client wanted to achieve and identified the key elements they wanted to focus on within their new brand.

Inlex are a thread locking and sealing company for all kinds of threaded components, so back in the studio David created various images of threaded components and laid them out with the company name in various fonts and colours.

The final logo in black and green also links visually to a sister company (Anochrome). See the new logo in action here.

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